Less is more for award-winning running shoe'

Saucony was established in the late 1960s but its history goes back more than a century to when Abraham Hyde founded an athletics shoe company in the late 1900s. While building Isabel Marant Jenny brushed-suede Ankle Boots Kaki the brand over the years, it’s shoes also won awards and won over runners globally, like tracker stars Dee Dee Trotter and Lauryn Willams who wore the brand during their Olympic races this year. Over the last decade, the brand has been named vendor of the year and product of the year by the Independent Running Retailers Association; and editor’s choice and international best innovation award by Runners World magazine. LESS IS MORE “So much technology, so little shoe” is what the brand boasts of with its most popular and award-winning shoe line, the third edition of Kinvara, claimed to be highly coveted by runners and one of the industry leaders in minimalist shoes. According to the Running Clinic Web site (www.therunningclinic.ca), a minimalist shoe causes biomechanical behaviors that Isabel Marant Bekett Sneakers Gris mimic barefoot running, others are considered as minimalist shoes because of particular qualities, like being highly flexible, lightweight and with a low heel-toe drop. Michelle Obligacion of Iconic Advantage International Inc. (the local distributor of Saucony) says what makes this shoe special is it is a minimalist shoe with the look and feel of a regular running shoe. Kinvara has been recognized with a number of industry awards, some of which include, best debut (Runner’s World magazine, 2010); gear of the year (Outside magazine, 2010); best shoe in the performance category (The Running Network, 2010); and best debut (Endurance Sports Media Group, 2010), among others. Despite no difference in weight (a shoe still weighs 7. 7 Isabel Marant Suede Grey Boots oz. )#), other areas were upgraded for Kinvara 3 like a lighter and more flexible upper using FlexFilm technology with zero stitching, and memory foam heel pods in the shoe collar. The film adapts to the foot for a seamless feel. It also boasts of a 4-mm, heel-to-toe offset which positions a runner’s foot during impact in a way that creates a greater range of motion than traditional running shoes (which usually have a 12mm offset). This allows for a more powerful running stride. On top of that, Its high abrasion EVA exposed foam midsole allows for Isabel Marant Bekett Sneakers Bright Blue lightweight protection underfoot while maximizing rebound and flexibility. Niza Forschler, PR manager for Saucony Philippines, noted that minimalist shoes usually have thin soles but the brand wanted to make sure that the shoe did not compromise correct cushioning for the foot while running. Hence the look of a regular running shoe. Pro runner Jonel Mendoza observed the shoe has http://isabelmarantheels.weebly.com/ Isabel Marant Poppy Suede Pumps White a better fit. “The problem of my wide width foots was addressed. Materials used here is a mesh type that expands, giving me a generous toe area without needing a [specially fitted] shoe. It flexes and it’s seamless”“It’s literally a cool shoe, ” he said, explaining, “it’s cool the way it appears and the way it feels inside. I planned to run 35 km and I was unsure the shoe could take it because the problem [with long-distance running] is your feet gets hot but surprisingly, with the Kinvaras, it didn’t feel hot because of its natural ventilation. ”He also commented that it’s a good training shoe, “because it teaches you to land on your forefoot or balls of the feet which is the correct way of landing for any self-respecting runner. The shoe forces you to land properly. ”Kinvara 3 is now available at Riovana at Fort Bonifacio High street, SM, Toby’s and Runner. -- CERS